The Visibility Blueprint™ is
a 90-day marketing plan for interior designers, furniture stores, & home brands.
A written plan for what to say about your business and what to post over the next 90 days.
$950 | One-time | 2 private sessions, 20 content ideas, 30 days of email support
THE CAPTION IS HARDER THAN THE PHOTO
Your business has plenty to say.
You type “new arrivals” or “look at this room” under a photo and post it without knowing whether it gives anyone a reason to visit or reach out.
How you work with customers and what keeps them coming back both belong in your content. We pull those pieces together into a messaging and content plan you can use.
Created with you by Masix Media. Our founder ran her own store and has 25+ years in furniture and design.
HOW IT WORKS
From questionnaire to finished Blueprint in four easy steps.
You complete a questionnaire and meet with us twice, and we turn what you share into a written messaging and content strategy.
STEP 1
Questionnaire + Brand Review
The questionnaire covers your business and the customers you want more of.
Then we review your website and social accounts and bring our questions to the first session.
STEP 2
Business + Messaging Deep Dive
In a private 45 to 60 minute call, we start with why customers choose you and which of your experiences and opinions belong in your content, guided by The G.R.O.W.T.H. Framework™.
From there, we settle your priorities and how much you can realistically create. What we cover goes straight into your written Blueprint.
STEP 3
Your Written Blueprint
Your messaging and content strategy gets written up and sent to you to read ahead of the walkthrough.
It includes a rewritten bio, 3 pinned-post outlines, 20 content ideas, and a 90-day Blueprint.
STEP 4
Walkthrough + Follow-Up Support
In a 30-minute call, we go through your Blueprint and work one content example together.
You also get one refinement round and 30 days of email support after final delivery.
WHAT YOU'LL LEAVE WITH
Your messaging and your 90-day plan.
One rewritten social bio in the words your customers use
Outlines for three pinned posts
Three to 5 content pillars drawn from your customers’ questions
20 content ideas and three worked examples
Guidance for Stories that sound like you
A 90-day Blueprint: monthly priorities, weekly rhythm, sample week
QUICK QUESTIONS
A few things you may be wondering.
Fit and deliverables, spelled out.
Who is The Visibility Blueprint designed for? The Visibility Blueprint is designed for interior designers, furniture stores, design retailers, professional organizers, home stagers, kitchen and bath businesses, remodelers, manufacturers, and other home brands that already have marketing in place but need a clearer direction. Your Blueprint reflects your customer, current channels, offers, and the decisions your business is facing this quarter.
What’s included, and what is a separate service? You get a questionnaire and a review of your website and social accounts, a 45 to 60 minute business and messaging deep dive, and your written Blueprint: a rewritten bio, 3 pinned-post outlines, 3 to 5 content pillars, 20 content ideas, 3 worked examples, Stories guidance, and a 90-day roadmap. A 30-minute walkthrough call, one refinement round, and 30 days of email support follow. Creating and publishing the ongoing content stays with you or your team. Finished captions, designed posts, and scheduling come with our social media management, and full website copy comes with Website Messaging. Content reviews, new campaign strategy, and additional copywriting are separate work. Need help with any of that as well? Our team can take it on after your Blueprint.
What does the 30 days of email support cover? We provide email guidance on applying your Blueprint, with replies within two business days. Support starts when your final Blueprint is delivered. The roadmap covers 90 days and stays yours to use after the 30 days of support end.
Which platforms do I need, and can you implement the plan? No need to know in advance. We look at where your customers are and what you’re already doing, then size the roadmap to the hours you have.