Masix Media Blog

“I’m so glad I can just focus on my business…and not be a content creator.” A client said this to me recently, and we both laughed because of how real it felt. Running a business today means wearing a lot of hats, and if you want to grow consistently, content creation is one of them. Do you have to rely on social media for success? Not always. But in the home and design industry, it’s one of the most powerful tools you have. And if you want social to bring in real leads and r

Not every business needs to be on social media. But if you’re in the home and design industry, yours does. Your competitors are already there. Your future clients are already scrolling. And if they see your competitor before they see you, they won’t know to choose you. A lot of business owners feel like social media “isn’t working anymore.” Engagement is down. Reach feels unpredictable. The whole thing feels exhausting. But here’s the truth: Social media is still working extr

Most of your best content ideas aren’t hiding in an idea bank. They’re sitting right in your last seven days. After reviewing hundreds of accounts this year, one thing stands out: The highest-performing content doesn’t come from heavy planning. It comes from paying attention. Noticing what you told a client. What questions came up on repeat. What you worked on. What worked, and what didn’t. What story unfolded in real time that your audience would have loved to see. This is t

This isn’t advice I usually give, but here’s the truth about social media and your business: visibility matters more than most people think. If you’re a furniture store or interior designer, even posting twice a week can build momentum. Your competitors are online, your clients are online, and if you’re not showing up… your potential customers will find someone else first. But there’s something business owners don’t hear enough: sometimes posting more does  lead to more growt

One of the biggest mistakes I see in this industry? Business owners who are either completely hands-off with their social media…or way too involved. And honestly, both are holding them back. How This Shows Up for Interior Designers & Furniture Stores In the furniture and design world, I’ve worked with both types: – One store owner hadn’t looked at their Instagram in weeks and had no idea what was being posted. – Another was rewriting captions at midnight and spending hours ov

For years, beautiful content was all a design brand needed. Especially for designers and architects, the aesthetic carried almost everything. Gorgeous photos. Perfect grids. Clean video. It worked... Until it didn’t. Lately, I’m hearing the same frustration on repeat: “Our work is beautiful. Our social feed reflects that. But the engagement? It’s just not there anymore.” That hesitation makes sense. No one wants to lose their refined aesthetic. No one wants to start posting p

Posting isn’t your problem. It’s what you’re saying that’s costing you growth. Most business owners in the home + design industry aren’t short on photos or updates...they’re short on messaging. You’ve got the projects. The behind-the-scenes. The client wins. But when it comes time to write the caption? You stare at the screen, second-guess everything, and end up posting nothing. Sound familiar? Designer sitting at a desk reviewing project photos, unsure what to post— illustra

Your content isn’t bad. It’s just invisible. We hear this every week from designers and store owners alike: “I’m posting all the time. But it feels like no one’s seeing it anymore.” The photos? Beautiful. The projects? Gorgeous. The traction? Not there. Furniture store owner reviewing social media posts surrounded by styled vignettes and product displays, highlighting how great content can still go unseen. The Invisible Content Problem Social media has changed. The audience h

“Why isn’t anything working?” It’s the #1 thing we hear from interior designers and home retailers. You’re posting all the time… but nothing’s happening. No growth. No engagement. No leads. And you’re wondering: What gives? Designer filming a short Instagram Reel inside a bright studio filled with samples, fabrics, and warm natural light. The Real Reason Your Social Media Isn’t Growing After reviewing hundreds of profiles, we’ve noticed one clear pattern: Most designers are s

“Is social media even worth it anymore?” That’s what I keep hearing from business owners lately, especially in the home and design industry. And I get it. The platforms feel noisier. The algorithm feels harder. And it can feel like you’re shouting into the void with no real return. Social Media Still Works (When It’s Intentional) Here’s the thing: social media still works when it’s done intentionally. Just last week, one of our design clients had a 6-second video of her showr

If you’re not seeing results from your content and your social media isn't converting, this might be why… After reviewing hundreds of social media profiles from designers and furniture stores, one thing is painfully clear: most fall into one of two extremes. 1. Posting Just to Post Random photos. Off-brand graphics. No real direction. It’s giving “we tried," but it’s not bringing in clients. 2. Perfectly Polished but Emotionless Absolutely gorgeous feeds. Flawless grids. Maga

"You've gotta be cringe before they binge." Not sure who said it first, but I’ve been repeating it ever since. Because here’s what I’ve learned (the hard way): trying to be perfect in your content is what keeps most people stuck. Waiting until you know exactly what to post is how you stay invisible. You don’t become confident by planning. You become confident by posting. Cringe Comes Before Clarity Cringe content comes before clarity. Clarity comes before consistency. And con

Two furniture stores. Same city. Wildly different results. One store was in a beautiful building. High-traffic area. Gorgeous showroom. But barely any foot traffic. The other? Old building. Minimal signage. Not exactly in the best part of town… And yet—packed all day. People coming in. Browsing. Buying. We’ve seen this play out firsthand with furniture and design brands we’ve partnered with. So What Was the Difference? Their social media. The busier store had a massive onlin

The best content doesn’t follow trends,  it makes people say, “ This is worth following. ” After working with thousands of posts across interior design and furniture clients , here’s what we keep seeing: The content that actually performs? It doesn’t look like a textbook marketing tip. It sounds like a real person talking about a real moment. It’s not about being everywhere. It’s about showing why people should care when you are. What High-Converting Content Has in Common Whe

There’s one mistake I see almost every small business make: They plan too much… and post too little. We’ve seen it firsthand after working with dozens of interior design and furniture brands  trying to grow online. Over-focusing on strategy might be the very thing stalling your growth. I’ve seen it too many times... You spend weeks trying to nail the perfect plan:the perfect content pillars, the perfect funnel, the perfect audience breakdown, but barely post a thing. Why? Be

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