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The G.R.O.W.T.H Framework™

The G.R.O.W.T.H Framework is a proprietary digital marketing strategy developed by Masix Media for use with home and design brands.

Our signature strategy for growing home and design brands on social.

G — Get on Camera: Faces build trust. We use people, not just products.

R — Reels First: Reels drive reach. We build a smart video strategy that stands out.

O — Own Your Voice: Real captions, real stories—no fluff or templates.

W — Work Every Format: From Stories to ads, we use the formats that convert.

T — Turn Engagement into Community: We spark conversations that lead to clients.

H — Have a Strategy That Scales: Long-term plans, real results, and room to grow.

We don’t just post content—we create intentional, connection-driven strategies that drive foot traffic, dream clients, and real business results.

WHAT'S THE BACKSTORY?

Years ago, when I was running my own furniture store, social media was

still new—and paid ads were even newer.

I didn’t have a marketing degree. I wasn’t following a strategy I found online. I was figuring it out the hard way—by showing up, testing ideas, and seeing what worked.

But what I didn’t realize back then was that I was building a repeatable system—a framework that made my store stand out, created real connection with customers, and actually brought people through the doors.

Today, that system has become the foundation of how we help our clients grow online—with social media and marketing strategies that work long-term.

Not trends. Not hacks. Not overnight success.

Real strategy that grows real businesses.

Here’s how we do it...

G — Get on Camera

We bring the face of your brand to the forefront. Whether it’s you, your team, or your store in action—people connect with people. Video builds trust, breaks the barrier, and sets you apart instantly in a scroll-stopping world.

R — Reels First

Reels are the #1 way to grow your reach today—and most of your competitors still aren’t using them right. We build Reels strategies that showcase your personality, your product or service, and your value in under 15 seconds. You don’t need to go viral—you just need the right people to notice you.

O — Own Your Voice

We help bring your brand voice to life with content that feels real, aligned, and intentional. No templates, no fluff—just clear, consistent messaging that sounds like you and speaks directly to the clients you want to attract.

W — Work Every Format

We don’t rely on one kind of post to carry your brand. From Reels to Stories, Carousels to Paid Ads—we build a format mix that matches your goals, your bandwidth, and your customer journey.

T — Turn Engagement into Community

Likes and views don’t build businesses—relationships do. We create content that drives DMs, foot traffic, saves, shares, and most importantly connection. We help your brand become a place people want to come back to again and again.

H — Have a Strategy That Scales

Your content should grow with you, not just work for now. We build intentional, strategic plans—whether we’re managing it all for you or guiding your in-house team. It’s built to evolve, track performance, and support real business goals.

CLAIM YOUR FREE 15-MINUTE GROWTH CALL