Why Your Social Media Isn’t Converting (Social Media Tips for Interior Designers)

If you’re not seeing results from your content and your social media isn't converting, this might be why…

After reviewing hundreds of social media profiles from designers and furniture stores, one thing is painfully clear: most fall into one of two extremes.

1. Posting Just to Post

Random photos. Off-brand graphics. No real direction.

It’s giving “we tried," but it’s not bringing in clients.

2. Perfectly Polished but Emotionless

Absolutely gorgeous feeds. Flawless grids. Magazine-level photos.

But no personality. No emotion. People scroll, admire…and then move on.

We recently started with a new client whose content was beyond beautiful. But the #1 thing she hears from clients after they meet her or her team?

“I had no idea you were this fun!”

That’s the problem.

If your content doesn’t show who you actually are, it won’t convert—no matter how pretty it looks.

The Sweet Spot: Strategic and Human

The best-performing brands we manage? They’re right in the middle.

Beautiful content with real personality.

Strategic messaging without sounding salesy.

Content that sounds like you and sells for you.

Not sure where your content lands?

It’s time to find out what’s working and what’s getting lost in the scroll.

Our team specializes in helping interior designers and home retailers turn their content into connection, so your visuals look good and get results.

See our Portfolio for real examples, or get in touch for a quick content review.

No pressure. Just insights from people who live and breathe design-driven social media every day. 😉