What Sets Your Business Apart From the Rest?

Have you asked yourself if there is room for you to have a successful business in your industry when there’s a lot of competition already? Most (if not all) businesses have competition, and lots of it! And if you pay attention, you’ll see they all are thriving or have the ability to do so. We are all uniquely made, and SO IS OUR BUSINESS. There are no 2 business owners alike so naturally, they will brand, grow and do their business completely differently. What does that mean for you? It means endless opportunity to find your ideal customers and build!

To give you an example of this, you can look at 2 furniture stores that carry the same product vendors and you will see a very different store from the other. The store owners/buyers will choose their product inventory, branding style, advertising style, communication style, through their own personality, vision and experience. As much as we can study and research, our business still is a reflection of us individually, especially early on. If you trust your gut and your vision you will stand out without even trying. However, here are a few tangible tips to make sure you REALLY stand out.

• Stay ahead of your competitors, CONSTANTLY. Learn more, study more, stay on top of trends earlier. Be ready to jump quickly when trends shift. Carry products that your customer can’t easily find, and buy from vendors that are not “everywhere.”

• Don’t be afraid to bring YOUR unique personality into your brand’s personality, at least at a minimum.

• Make sure your marketing is ON POINT. This is ever changing, becoming harder to stay on top of and more expensive to run ads online. Don’t let this discourage you, this means opportunities for those who can’t keep up. If you have your own marketing team, make sure they stay up to date on trends, changes, what’s working NOW and not losing momentum. Hire outside help that knows and understands your industry to take over your marketing strategy, or just work with your team.