The Social Media Mistake Most Home & Design Brands Make — And What Works Instead

One of the biggest mistakes I see in this industry? Business owners who are either completely hands-off with their social media…or way too involved. And honestly, both are holding them back.

How This Shows Up for Interior Designers & Furniture Stores

In the furniture and design world, I’ve worked with both types:

– One store owner hadn’t looked at their Instagram in weeks and had no idea what was being posted.

– Another was rewriting captions at midnight and spending hours overthinking every reel.

Neither is sustainable. And neither leads to real growth.

If you want to dig deeper into patterns like this, our Blog is full of insights designers tell me they wish they’d known sooner.

What Actually Works Instead

Here’s what really moves the needle:

You do need to understand what’s working.

You do need to be involved enough to lead the direction.

But you also need creative support — someone who knows what content connects and why.

Because when you try to do it all alone, your content suffers. But when you check out completely, you lose control of your brand.

Finding the Sweet Spot

The sweet spot?

→ You guide the strategy but don’t live in the weeds

→ You bring your voice and vision and let others help amplify it

→ You stay connected enough to lead but free enough to grow

You weren’t meant to be a full-time content creator and run your business. You were meant to run the business you love, and social media should support that, not compete with it.

And if you ever want to see what this balance looks like in real life, our Portfolio shares how other design brands navigate the same challenges.

As you move forward...

There’s no perfect level of involvement, just the level that keeps you present without burning you out. If you ever want support finding that rhythm for your own brand, we're always in your corner as you figure out what works best for you.