Content Ideas for Interior Designers and Furniture Store Owners

Posting isn’t your problem. It’s what you’re saying that’s costing you growth.

Most business owners in the home + design industry aren’t short on photos or updates...they’re short on messaging.

You’ve got the projects. The behind-the-scenes. The client wins.

But when it comes time to write the caption?

You stare at the screen, second-guess everything, and end up posting nothing.

Sound familiar?

Designer sitting at a desk reviewing project photos, unsure what to post— illustrating how content quantity isn’t the issue, messaging is.

Why You Feel Stuck

You’re not lacking content. You’re lacking direction.

This is what happens with most of the accounts we review:

• Plenty of beautiful visuals

• Tons of process moments

• Daily questions and conversations

…but when it’s time to put words to those moments, everything suddenly feels too small, too obvious, or “not post-worthy.”

Your everyday work is the most valuable content you have.

What to Post When You Feel Like You Have “Nothing to Say”

Here’s what we tell every client:

You don’t need a brand-new idea every time. You just need to use what’s already happening in your business.

Start with these simple shifts:

A decision you made for a client

Why you chose a fabric, finish, layout, or product — it teaches your audience how you think.

A tip you shared during a meeting

If one client needed the advice, others will too.

A common question someone asked you

These posts get saves, comments, and traffic because they’re instantly relatable.

Your real life is your best content.The more you share it, the more momentum you build.

If You’re Stuck in “I Should Post More,” You’re Not Alone

This is the exact loop we help designers and store owners break out of every day.

Whether you need strategy, structure, or someone to take content off your plate, you don’t have to guess your way through it.

At Masix Media, we offer support built for how home + design businesses actually work:

• Done-for-you social media managementFull execution, content creation, and measurable growth.

• Done-with-you strategy + custom content ideasPersonalized guidance to help you stay consistent without burning out.

  
  

Want content that actually moves people?

If you’ve been staring at drafts or second-guessing what to say, let’s change that. We’ll walk through what support could look like for your business.